Asset Management Through LPL Financial

Studies have found that it isn’t only the investments you choose, but how those investments are allocated within your portfolio, that may make the difference in addressing your financial goals.

ASSURE Financial Services seeks to provide our clients with returns that are consistent, competitive and in line with their personal objectives. Our asset allocation process requires that we work together as a team while organizing and planning your investments. In addition, our collaborative process is specifically designed to provide you with a greater understanding of your portfolio. Ideally, this increased level of knowledge will lead to greater comfort with the investing process.

Asset Allocation Versus Diversification

Asset allocation and diversification may sound very similar by definition, but that is only on the surface. Both are designed to reduce risk in your portfolio, and both involve diversification by spreading money among several different investments. By diversifying into a variety of alternatives, you can potentially help mitigate the chances of suffering a catastrophic loss, should one of the investments perform poorly.

Asset allocation, however, takes it one step further by diversifying your portfolio not just among different investments, but among different investment classes: stocks, bond alternatives, cash equivalents, or other tangible assets such as real estate.

Every investment involves some level of risk. Even investments, such as CDs, carry the risk that the rate of return received may not keep up with inflation and taxes. Given that some degree of investment risk is unavoidable, your goal should be to increase your investment returns while managing the risks.

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio.  Diversification does not ensure against market risk.

Estate and Financial Planning

ASSURE Financial Services offers a variety of services around estate and financial planning. The primary goal within our disciplined approach is to minimize estate tax and maximize the wealth passed to future generations. Whether your concern is individual estate planning or corporate business succession planning, our wealth transfer services help to address your long-term goals.